Class Activity 11

1. Who is the audience and what are the purposes of the brochure?
The audience is the Texas Tech student body and to try to get them involved in campus activities and help represent others students on campus.

2. What the designers have done well in terms of four designing principles of Robin Williams in our textbook (p.258-59): Proximity, Alignment, Repetition, and Contrast?
Proximity – grouping related items together
Alignment – place text and graphics on the page so that the reader can understand the relationships between the elements. This was done well through out the brochures.
Repetition – treat the same kind of information in the same way to
Contrast – They did do contrast well with the white background and the black and red letters.

3. What the designers have not done well in terms of the above four designing principles? Have bad photographs, needs more outlining, colors are faded, use less words because it looks cluttered.

4. Can you give some redesigning recommendations for the brochures? Try to use even less words. Use different fonts and the type of paper. It looks amateur. Maybe place the pictures in a different spot, use bullets,